Market Research

The starting point is to be able to look at marketing and market research-type problems from a strategic, whole-of-business viewpoint, as opposed to the static, one dimensional approach that sometimes occurs with conventional marketing and market research services.

Effective market research and marketing can enable your organisation to better understand issues such as:

	Who are your customers?
	What motivates them?
	How can you reach them in the most efficient and effective way possible?
	How do consumers use your products or services?
	Why potential consumers do not use your products or services?
	What drives customer satisfaction & loyalty?
	Which of your customer segments are most/least profitable?
	What is your competitive position and image in the marketplace?

	Customer Satisfaction Measurement
	Customer Profiling
	Strategic Marketing Planning
	Needs & Expectations Research
	Primary Motivator Research
	Segmentation Analysis
	Market Entry Programs
	Image and Positioning Studies
	Concept/Product Testing
	Staff Attitude Surveys
	Market Analysis
	Service Quality/Skills Audits.

	Brand Modelling & Management
	Advertising Awareness Research
	Brand Equity Research
	Mystery Shopper Research

Qualitative Inquiry & Observation

- Focus Groups, Depth Interviews, Critical Incident Techniques, Laddering Techniques, Projective Techniques, Naturalistic Observation.

Quantitative Analysis

- Telephone Surveys, Mall-Interception Surveys, Executive Interviewing, Mail Surveys, Trade Surveys, Internet Surveys, Customer Response Analysis.