Genesis Management Services Pty Ltd   MANAGEMENT CONSULTANTS


MARKETING SERVICES


Bill Wright B.Com MBA

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 CUSTOMER TYPES

SERVICES

 Market Research                Qualitative and quantitative (consumer and market research)

 Marketing Strategy            Segmentation
                                                 Target markets
                                                 Competitive strategies
                                                 Marketing  plans
  
 
Product Development       Product positioning
                                                 Design briefs
                                                 Costing, pricing and value propositions
                                                 Feasibility studies
                                                 Managing the design & development process
                                                 Product launch

KEY SKILLS

Relating marketing plans to strategy, business plans and budgets.

Focus on consumer needs and value creation.

RESOURCES

Marketing Plan Template           Market Research     Customer Satisfaction Surveys    Customer Satisfaction                   What is Marketing (courtesy Mack Consulting) 

GENESIS NOTES  FOR MARKETING 

Product Development Management   Product Development Coordination