		Genesis Management Services Pty Ltd MANAGEMENT CONSULTANTS GENESIS NOTES FOR MARKETING	Bill Wright B.Com MBA
MENU HOME CONTACT SERVICES Planning Marketing Finance Human Resources CUSTOMER TYPES Business Government Education Property Development Tourism	BASIC THEORY NOTES	THE MARKETING CONCEPT THE MARKETING ORGANISATION THE MARKETING ENVIRONMENT CONSUMER MARKETS & BUYING BEHAVIOUR ORGANISATIONAL MARKETS & BUYING BEHAVIOUR MARKET SEGMENTATION AND TARGETING NEW PRODUCT DEVELOPMENT & PRODUCT LIFECYCLE STRATEGIES PRODUCT BRANDING, PACKAGING & SERVICE STRATEGY PRICING STRATEGY MARKETING - CHANNEL& PHYSICAL-DISTRIBUTION STRATEGY RETAILING & WHOLESALING STRATEGY MARKETING COMMUNICATIONS STRATEGY ADVERTISING, SALES PROMOTION & PUBLICITY STRATEGY PERSONAL SELLING & SALES MANAGEMENT STRATEGY MARKETING OF SERVICES, ORGANISATIONS, PERSONS, PLACES & IDEAS
	KEY THOUGHTS	Consumer needs are paramount (highlighting need for research and value creation) Understanding industry demand and supply conditions and trends Alignment to corporate/divisional/product group strategy Incremental analysis when shifting dollars around the marketing mix
	RESOURCES	See "Resources" panel in MARKETING